ROI as a financial and non-financial Indicator trough Applied in Application to Social Media Marketing

Authors

  • Iwan Darmawansyah STIE Tunas Nusantara
  • Sismiati STIE Tunas Nusantara

DOI:

https://doi.org/10.37010/jdc.v2i1.379

Keywords:

digital marketing, buyer persona, customer journey

Abstract

This study aims to develop instruments that marketers can use in developing digital marketing in their industry. The method used is applied research and constructivism point of view. Researchers conducted interviews and developed digital marketing strategies. The results of this study explain that call to action provides consumer effectiveness in purchasing products. However, it is necessary to encourage promotion through ig paid to provide a wider range of promotions. This study also explains some important things to consider in preparing the target market by analyzing customer personals and designing customer journeys.

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References

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Published

2021-06-24

How to Cite

Darmawansyah, I., & Sismiati, S. (2021). ROI as a financial and non-financial Indicator trough Applied in Application to Social Media Marketing. JUDICIOUS, 2(1), 84–91. https://doi.org/10.37010/jdc.v2i1.379

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Section

Articles
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