Development of Customer Persona Identification Instruments and Customer Journey

Authors

  • Burhanudin Universitas Indraprasta PGRI

DOI:

https://doi.org/10.37010/jdc.v2i1.307

Keywords:

digital marketing, customer personas, customer journey

Abstract

This study aims to develop instruments that marketers can use in developing digital marketing in their industry. The method used is applied research and constructivism point of view. Researchers conducted interviews and developed digital marketing strategies. The results of this study explain that call to action provides consumer effectiveness in purchasing products. However, it is necessary to encourage promotion through paid IG to provide a wider range of promotions. This study also explains some important things to consider in developing a target market by analyzing customer personas and designing customer journeys.

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References

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Published

2021-06-29

How to Cite

Burhanudin, B. (2021). Development of Customer Persona Identification Instruments and Customer Journey. JUDICIOUS, 2(1), 74–78. https://doi.org/10.37010/jdc.v2i1.307

Issue

Section

Marketing Management
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