Development of Customer Persona Identification Instruments and Customer Journey
DOI:
https://doi.org/10.37010/jdc.v2i1.307Keywords:
digital marketing, customer personas, customer journeyAbstract
This study aims to develop instruments that marketers can use in developing digital marketing in their industry. The method used is applied research and constructivism point of view. Researchers conducted interviews and developed digital marketing strategies. The results of this study explain that call to action provides consumer effectiveness in purchasing products. However, it is necessary to encourage promotion through paid IG to provide a wider range of promotions. This study also explains some important things to consider in developing a target market by analyzing customer personas and designing customer journeys.
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