The Role Of Management Information Systems at PT Bank Central Asia TBK
DOI:
https://doi.org/10.37010/jdc.v4i2.1528Keywords:
management, management information systems, marketing, bank bcaAbstract
Management Information Systems (MIS) is a platform that provides data to facilitate effective decision-making processes, both in addressing challenges and exploring opportunities. This research aims to evaluate the use of management information systems in marketing at PT Bank Central Asia Tbk through a literature review method, which involves the collection and analysis of data from various related sources. The results show that information systems play a crucial role in supporting business operations at PT Bank Central Asia Tbk, where without information technology, bank operations would not be possible.
Downloads
References
Rachmawati, D. T. (2020). Implementasi Aplikasi Sistem Pengambilan Keputusan pada PT Bank Central Asia. Jakarta: Universitas Mercu Buana.
Rigawan, G., & Afriyeni. (2019). Penerapan Sistem Informasi Bank pada PT Bank Central Asia. Center for Open Science, 1-9.
Venny. (n.d.). BCA Bank Terbesar Indonesia. Retrieved from SCRIBD: https://www.scribd.com/document/495902560/strategi-pemasaran-PT-Bank-Central-Asia-Tbk
Yuniarso, Y. B. (2023). TPengaruh Kepuasan Kerja, Kompensasi dan Loyalitas terhadap Prestasi Kerja (Studi Kasus pada Bank BTPN Syariah Jakarta). FOCUS: Journal of Social Stduies, 4(1): 47-58. doi:https://doi.org/10.37010/fcs.v4i1.1187
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Hesri Mintawati, Bonse Aris Mandala Putra Simangunsong, Mulyadi Suhardi, Nastiti Intan Haskoro, Jidan Al-Farizs Al-Farizs, Rian Maulana Wijaya
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
