The Effect of E-Commerce Implementation on the Increase in Revenue of Micro, Small and Medium Enterprises (Case Study of MSME Ball: V Sport)

Authors

  • Hesri Mintawati Universitas Nusa Putra
  • Bonse Aris Mandala Putra Simangunsong Universitas Nusa Putra
  • Mulyadi Suhardi Universitas Wanita Internasional
  • Dwi Novianti Putri Universitas Nusa Putra
  • Rhaisa Salsabilla Universitas Nusa Putra
  • Septian Hariyadi Universitas Nusa Putra

DOI:

https://doi.org/10.37010/jdc.v4i2.1523

Keywords:

MSME, E-Commerce, Shopee, Lazada, Revenue

Abstract

The main objective of this study is to learn how V Sport and other micro, small, and medium enterprises (MSMEs) in the soccer manufacturing sector use e-commerce to increase their profits. The sources used for this analysis include financial records from Shopee and Lazada Football MSMEs in 2022. In this study, 12 samples were selected for examination using purposive sampling technique. Classical hypothesis testing, multiple linear regression, descriptive analysis, and SPSS hypothesis testing are some of the analytical techniques used. The research shows that Shopee has a great influence on net profit, but Lazada has no real influence. In addition, the study revealed that the combination of Shopee and Lazada significantly increased net profit. An example from MSMEs: V Sport, a soccer ball manufacturer, shows that the combined impact of Shopee and Lazada on net income exceeds the impact generated by any single e-commerce platform.

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References

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Published

2024-05-03

How to Cite

Mintawati, H., Simangunsong, B. A. M. P., Suhardi, M., Putri, D. N., Salsabilla, R., & Hariyadi, S. (2024). The Effect of E-Commerce Implementation on the Increase in Revenue of Micro, Small and Medium Enterprises (Case Study of MSME Ball: V Sport). JUDICIOUS, 4(2), 398–408. https://doi.org/10.37010/jdc.v4i2.1523

Issue

Vol. 4 No. 2 (2023): Judicious

Section

Marketing Management

License

Copyright (c) 2024 Hesri Mintawati, Bonse Aris Mandala Putra Simangunsong, Mulyadi Suhardi, Dwi Novianti Putri, Rhaisa Salsabilla, Septian Hariyadi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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