How Green Marketing, Promotion, and Service Quality Affect Purchase Intentions
Study: Manna Campus Godean
DOI:
https://doi.org/10.37010/jdc.v4i1.1166Keywords:
purchase intention, service quality, promotion, green marketingAbstract
Examining green marketing, promotion, and quality services with a view to generating purchase interest is the aim of this study. All of Godean Campus Manna's past buyers who also meet the inclusion/exclusion criteria are included here. One hundred participants were chosen using a systematic sampling technique. Questionnaires are used as research instruments in surveys, which are used to collect data. Quantitative analysis of causes was performed using the statistical package SPSS 25. Green marketing (X1), promotion (X2), and quality services (X3) are variables independent and dependent variable is purchase interest (Y) to this study. This research demonstrates that green marketing increases consumer interest in making a purchase. Explicit advertising increases consumer interest in a product. Quality of service has a significant impact on a customer's likelihood to make a purchase.
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