The Influence of Entrepreneurship Understanding, Entrepreneurship Training, and Interest in Entrepreneurship in Efforts to Increase Business Productivity

Abstract

The research, which was presented at the Duconomics Sci-meet 2021, aims to analyze the effect of understanding entrepreneurship, entrepreneurship training, and interest in entrepreneurship in increasing business productivity. The population in this study were 264 students participating in the entrepreneurship development program at Muria Kudus University. Determination of the number of samples using the Slovin formula consists of 136 students, with a sampling technique using proportional random sampling. The data analysis technique used Structural Equation Modeling (SEM) with AMOS 21 software. The results showed that understanding of entrepreneurship and entrepreneurial training had a positive and significant effect on interest in entrepreneurship, understanding of entrepreneurship and entrepreneurship training had a positive and significant effect on business productivity and interest in entrepreneurship had a positive and significant effect. significant to business productivity. Interest in entrepreneurship has a positive and significant influence in mediating the understanding of entrepreneurship on business productivity. Interest in entrepreneurship has a positive influence to become an intervening in mediating entrepreneurship training on business productivity.