ALIF: Sharia Economics Journal https://journal.neolectura.com/index.php/alif <p style="text-align: justify;"><strong>Alif</strong> is a journal by <strong>Neolectura</strong> for <strong>STEI Napala</strong> which publishes the results of studies and research in the field of Sharia Economics. This journal is expected to be useful for the people in developing and increasing the capacity of human resources who are academic and critical but still hold firmly to Islamic values in accordance with the Sharia. Hopefully this journal can contribute positively to the development of Islamic economic studies and research.</p> Neolectura en-US ALIF: Sharia Economics Journal 2962-7176 <ul> <li>Authors grant Alif as the copyright owner.</li> <li>The journal is not allow the author(s) to hold the copyright without restrictions.</li> <li>The journal is not allow the author(s) to retail publishing rights without restrictions.</li> <li>The author(s) must be to sign the Copyright transfer.</li> <li>The Copyright Transfer Form can be downloaded here: <a href="https://www.dropbox.com/s/i3htffsqszadhdm/2022-07-20%20-%20Alif%20Copyright%20Transfer%20Form.pdf?dl=0" target="_blank" rel="noopener">[Copyright Transfer Form]</a></li> <li>The Copyright Transfer Form should be signed originally and send to the Editorial when the authors submit the article (at the step number 4 - supplementary files).</li> </ul> <p> </p> <p>Alif is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license">Creative Commons - Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)</a></p> <p><img src="https://i.ibb.co/XXd0LtL/88x31.png" alt="88x31" border="0" /></p> Creative Economic Development in the Management of Mrs. Wiwin Dodol to Increase Community Income in Caringin Village, Caringin District based on Sharia Economy https://journal.neolectura.com/index.php/alif/article/view/1402 <p><em>The purpose of this study was to determine how the management of dodol products by Mrs. Wiwin, a micro-business owner in Caringin Village, Caringin district, can contribute to the growth of the creative economy based on Islamic economic principles. Sharia economics, which is based on Islamic principles, encourages justice, ethics, and sustainability in the economy. This object is interesting to study in the context of the development of the local creative economy. This study uses qualitative research methods that involve in-depth interviews with Ibu Wiwin and members of the local community, participatory observation, and analysis of documents related to Islamic economics. The results showed that dodol products made by Ibu Wiwin have properties that are in accordance with Sharia economic principles such as halal, justice, and sustainability. This study also found that management based on local wisdom and environmental concerns is the main focus in the production process of dodol. The income of the people of Caringin village has increased since Ibu Wiwin implemented the concept of sharia economics in the management of dodol. Community involvement in the production and marketing of dodol has increased local economic participation, which helps to reduce economic disparities. This study emphasizes how important it is to combine the concept of creative economy with the principles of Islamic economics to produce innovative solutions for the sake of local economic growth. This study shows that other micro-business actors can use this method to increase the income and welfare of the community in various places.</em></p> Mupti Jaenudin Amin Ilyas Copyright (c) 2023 Mupti Jaenudin, Amin Ilyas https://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-15 2023-12-15 2 2 51 57 10.37010/alif.v2i2.1402 The Effect of Digital Marketing towards UMKM in the Perspective of Sharia Economics https://journal.neolectura.com/index.php/alif/article/view/1393 <p><em>With the existence of digitalization in this era, all aspects of human life have changed following technological developments, including buying and selling activities with their impact on MSME businesses. With that, researchers are interested in analyzing how to integrate MSMEs with digital marketing that runs according to sharia principles, as well as looking for the relevance of conventional buying and selling activities in today's digital era. This type of research is descriptive research with qualitative analysis. The method used in studying this topic is by conducting literature analysis of DSN-MUI fatwas, MSME statistical data from the Jakarta Central Bureau of Statistics, and previous research related to moral hazard in buying and selling activities. Another method is to make observations at Mangga Dua Square and compare it with the situation before 2019. The results obtained in the analysis include that DSN-MUI has made a fatwa related to digital marketing in its fatwa on sharia multi-level direct sales. Then there are findings in previous studies that digital marketing still has the potential to commit crimes in buying and selling activities. Statistical data from micro and small industries in Jakarta from 2019 to 2021 shows a development pattern where the number of micro industries that decreased in 2020 increased again in 2021 with an amount exceeding the previous year. The data also found that in 2021, the utilization of the internet in marketing was 53.7%, so it can be assumed that digital marketing has a positive influence on micro business units. The results of observations made at Mangga Dua Square show that it has been deserted by visitors due to not being able to face the wave of e-commerce use.</em></p> Syamil Fatih Muhammad Alfaruqiy Esa Fadillah Kurniawan Nawal Shofwah Maulidiah Karin Fortuna Wulandari Copyright (c) 2023 Syamil Fatih Muhammad Alfaruqiy, Esa Fadillah Kurniawan, Nawal Shofwah Maulidiah, Karin Fortuna Wulandari https://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-15 2023-12-15 2 2 44 50 10.37010/alif.v2i2.1393 Online Business Training for SR12 Herbal Products in Bantarjati Village, Kelapanunggal District based on Islamic Economic Principles https://journal.neolectura.com/index.php/alif/article/view/1403 <p><em>Islamic economic principles through online business training to SR12 product entrepreneurs in Klapanunggal sub-district, Bogor district. This research was conducted through observation, interviews and documentation. The object of this research is SR12 product business actors in Klapanunggal District, Bogor Regency. With the existence of a business training program through online media, it is hoped that it can 1) help increase people's income in Bantarjati Village, Bogor Regency, because it does not require a lot of capital so it can be accepted by the community at the same time, 2) increase understanding of Islamic economic principles in business, 3) can help Marketing SR12 herbal products is better known to many consumers, and 4) can help develop more attractive and innovative products. Based on research results, business training based on Islamic economic principles is very important to be implemented in various fields, especially SR12 products, especially after Covid-19. Business actors receive online business training by creating a TikTok or using TikTok social media. This training implements the principles of Islamic economics, namely 1) product transactions are permitted based on Islamic law, 2) transactions must be based on benefit and justice, and 3) no usury element. Online business makes it easy for SR12 product entrepreneurs to market products to various regions, therefore it is necessary to understand how to implement online business in accordance with Islamic business ethics.</em></p> Wulan Lismanda Putri Kholifatul Husna Asri Copyright (c) 2023 Wulan Lismanda Putri, Kholifatul Husna Asri https://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-18 2023-12-18 2 2 58 62 10.37010/alif.v2i2.1403 Creative Economic Assistance in Ecobricks Craft Empowerment Reviewed from the Perspective of Islamic Economics https://journal.neolectura.com/index.php/alif/article/view/1400 <p><em>Garbage that accumulates will cause a lot of losses for us, therefore we need Waste Management. If we are able to manage waste properly, we will get a positive impact on the environment and also benefits in the economic aspect. To overcome the problem of waste, it is necessary to make changes that view waste as a resource that has economic value and can be utilized. Which was originally just throwing garbage frivolity place changed to waste management by applying 3R (Reduce, Reuse, Recycle). One of the efforts in waste management in a good and right way is to use the Ecobricks concept which is able to reduce the amount of plastic waste that is difficult to decompose. The aim of writing this scientific work is to find out the causes of the accumulation of waste and to find solutions to the accumulation of waste in Banyuwangi Village. This research was conducted using qualitative research. This is because qualitative research methodology is a scientific research that aims to understand a phenomenon in a natural social context by prioritizing the process of in-depth communication interaction between the researcher and the phenomenon under study. One of the goals of Ecobricksing is to change habits that have not previously been a special concern in maintaining environmental cleanliness. This can be used as an opportunity and make it an alternative solution for the people of banyuwangi village in developing and improving knowledge about plastic waste management and the creativity of local residents in utilizing materials that exist in the surrounding environment that have a positive value in the lives of residents, such as utilizing plastic waste to make it a valuable product.</em></p> Siti Alifia Maulida Kahfi Kahfi Copyright (c) 2023 Siti Alifia Maulida, Kahfi https://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-15 2023-12-15 2 2 35 43 10.37010/alif.v2i2.1400 Online Business According to Islamic Business Ethics with A Reseller System in Bantarjati Village, Klapanunggal District https://journal.neolectura.com/index.php/alif/article/view/1489 <p><em>In this era, sellers can take advantage of many technological developments, such as online sales transactions. Business actors need to be reviewed and analyzed in terms of the practice of buying and selling online with the reseller system and the application of Islamic business ethics in buying and selling online with the reseller system in Indonesia has been implemented properly and correctly. In this study, data was collected through a questionnaire which was distributed to 10 people where the respondents had been involved in the online reseller sales system. The results of the responses to this questionnaire will be collected for observation and analysis in more detail and depth. The results of this study indicate that, of the 10 informants buying and selling online with a reseller system, at least there are still those who have not implemented Islamic business ethics. This can be seen from the explanation of shop operating hours and delivery of goods, responsibility for the products sold and complaints from consumers, and being honest in selling does not display images that are not from the product itself. Business actors must understand, understand and apply Islamic business ethics in order to create a sense of justice and protect consumer rights in buying and selling transactions online. Islamic business ethics includes four aspects, honest and trustworthy, disciplined, responsible and grateful.</em></p> Acep Yunus Kholifatul Husna Asri Copyright (c) 2023 Acep Yunus, Kholifatul Husna Asri https://creativecommons.org/licenses/by-nc-sa/4.0 2024-02-13 2024-02-13 2 2 10.37010/alif.v2i2.1489