Utilization of Social Media as Promotional Media at UMKM Kampung Mandiri Donokerto Yogyakarta


  • Tituk Utari Sekolah Tinggi Multi Media Yogyakarta
  • Susilawati Sekolah Tinggi Multi Media Yogyakarta




digital marketing, social media, UMKM


This community service activity aims to introduce and take advantage of social media to support the promotion and digital marketing of products produced by UMKM Kampung Mandiri Donokerto. This community service activity was held at the UMKM Kampung Mandiri Donokerto assisted by the Yatim Mandiri National Amil Zakat Institution in Sleman, Yogyakarta. The participants are members of UMKM Kampung Mandiri Donokerto, a community of orphaned mothers in Donokerto Village, Turi District, Sleman Regency, Yogyakarta. The method used by the author is the learning by doing method, beginning with lectures, questions and answers, demonstrations and practice. The results obtained are the realization of training on the use of social media in the form of Facebook and YouTube channels which are expected to help promote products and increase sales.


Download data is not yet available.


Arifin, R, W. (2015). Peran Facebook sebagai Media Promosi dalam Mengembangkan Industri Kreatif. Bina Insani ICT Journal. 2 (2), 117-126.

Bala, M., & Verma, D. (2018). A critical Review of Digital Marketing. International Journal of Management, IT & Engineering. 8 (10), 321-338.

Kananukul, C., Jung, S., & Watchravesringkan, K. (2015). Building Customer Equity Through Trust in Social Networking Sites: A perspective from Thai Consumers. Journal of Research in Interactive Marketing. 9 (2), 148-166.

KemenkopUKM. (2021). Target Pemerintah 30 Juta UMKM Masuk Ekosistem Digital Pada Tahun 2024. KemenKopUKM: https://kemenkopukm.go.id/ read/target-pemerintah-30-juta-umkm-masuk-ekosistem-digital-pada-tahun -2024

Kominfo. (2020). Dukung Digitalisasi UMKM, Ini Tiga Pendekatan Strategis Kominfo. Kominfo: https://www.kominfo.go.id/content/detail/29495/ dukung-digitalisasi-umkm-ini-tiga-pendekatan-strategis-kominfo/0/artikel

Saroso, H., Hida. S, D,. Sudrajat. D., & Grace Herlina, M. (2019). E-Service Quality and Corporate Image on Customer Perception. In International Journal of Innovation, Creativity and Change. www.ijicc.net (vol.10. Issue 8) .www.ijicc.net



How to Cite

Utari, T., & Susilawati, S. (2022). Utilization of Social Media as Promotional Media at UMKM Kampung Mandiri Donokerto Yogyakarta. KANGMAS: Karya Ilmiah Pengabdian Masyarakat, 3(1), 15–20. https://doi.org/10.37010/kangmas.v3i1.628
Abstract viewed = 93 times