Making E-Commerce Website Application as A Marketing Development Strategy for UMKM Thunderbolt Yogyakarta

Authors

  • Tituk Utari Sekolah Tinggi Multi Media
  • Susilawati Sekolah Tinggi Multi Media
  • Sintar Nababan Sekolah Tinggi Multi Media

DOI:

https://doi.org/10.37010/kangmas.v2i3.542

Keywords:

UMKM, e-commerce website, develop marketing

Abstract

This community service activity aims to help Thunderbolt Micro, Small and Medium Enterprises (UMKM) in developing product marketing strategies through digital marketing in the midst of the Covid-19 pandemic in the form of creating an e-commerce website. This community service activity was held at the Thunderbolt in Yogyakarta. The participants are employees and owners of Thunderbolt. The method used by the author begins with conducting interviews, surveys of the business process, the uniqueness of the MSMEs to be used as a tagline, looking for the right content such as images and videos to strengthen branding, working on the website, introducing the website, and providing ideas. additional to beautify the website that they will manage independently. The result obtained is the realization of an e-commerce website digital marketing platform which is expected to increase sales to UMKM in maintaining and assisting in the midst of the Covid-19 pandemic.

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References

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Published

2021-11-30

How to Cite

Utari, T., Susilawati, S., & Nababan, S. (2021). Making E-Commerce Website Application as A Marketing Development Strategy for UMKM Thunderbolt Yogyakarta. KANGMAS: Karya Ilmiah Pengabdian Masyarakat, 2(3), 334–340. https://doi.org/10.37010/kangmas.v2i3.542

Issue

Vol. 2 No. 3 (2021): KANGMAS: Karya Ilmiah Pengabdian Masyarakat

Section

Artikel

License

Copyright (c) 2021 Tituk Utari, Susilawati, Sintar Nababan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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