PKM Rekayasa Pembuatan Kartu Undangan Digital Sebagai Media Usaha Mandiri

Abstract

The rapid advancement of information technology has significantly impacted various sectors, including the
invitation printing industry. With the increasing use of the internet in Indonesia, digital invitation businesses
have become an attractive opportunity, offering practicality and cost efficiency compared to traditional printed
invitations. This writing aims to explore the development of digital invitation cards as an independent business,
focusing on appealing designs and effective marketing strategies through online platforms and social media.
Through literature study methods and the implementation of community service programs, it was found that
digital invitations have several advantages. These advantages include lower costs, easy access, and customizable
interactive features such as animations, videos, and direct links to important event information. The importance
of implementing communicative and interactive designs is key to attracting consumer attention. An attractive
design not only serves as a visual appeal but also conveys information more clearly and effectively.
Additionally, using social media as a marketing channel can enhance market reach, allowing for rapid
dissemination of digital invitations to a wider audience. With the right approach, digital invitation businesses
can meet the market's growing demand for digital solutions. Innovation in design and marketing will create new
business opportunities for individuals or groups looking to leverage information technology, making this
industry increasingly relevant in today's digital era. Community involvement in this process can also strengthen
local communities and enhance digital literacy among users.