Utilization of Online Media as an Effective Promotion Facility at SMK Nusa Bhakti Depok

Abstract

The presence of the internet as a means or media of online information provides enormous benefits for every aspect of life that exists. Both in the field of education, communication facilities, and in terms of business development. The use of online media is indeed the right choice for business people to develop their business. Without the support of the right marketing strategy, businesses in the field of education will not develop properly, and may even go bankrupt. One of the efforts that can be applied to support the management of educational institutions is by implementing online media, especially in terms of promotion or marketing. The results of this activity indicate that by increasing the competence and skills of the management and teachers of SMK Nusa Bhakti in determining strategies and online media as promotional media, school promotion activities can run well, effectively and efficiently.