SMEs Strategy at Covid-19 Pandemic

Authors

  • Ari Susanti Sekolah Tinggi Ilmu Ekonomi Surakarta
  • Budi Istiyanto Sekolah Tinggi Ilmu Ekonomi Surakarta
  • Muhammad Jalari Sekolah Tinggi Ilmu Ekonomi Surakarta

DOI:

https://doi.org/10.37010/kangmas.v1i2.50

Keywords:

MSME, online marketing, finance, issue management

Abstract

Community service is given to SMEs entrepreneurs who were carried out during the pandemic. This is based on the situation and conditions as well as activities that all switch, so the biggest impact on SMEs during the pandemic is very vulnerable in its development. As a result of the Covid-19 outbreak, daily turnover from SMEs can only last 5-10 percent of normal conditions. So it is necessary to pay attention and be able to adapt to this extraordinary event. SMEs are able to adapt in the use of technology that is demanded to do online marketing and manage finances with very minimal conditions. The purpose of this service is to provide knowledge on how to build a brand from products produced, financial management in running its business, and managing issues that occur during a pandemic. The object is the UMKM Actor. This training is carried out through the Zoom Meeting online by inviting SMEs. The results of our dedication can be concluded that collaboration between marketing, finance and issue management needs to be considered in all conditions. It should be noted that not only the issues that occur during the pandemic but also during normal times have been prepared so that any conditions can adapt well.

 

Published

2020-07-24

How to Cite

Susanti, A., Istiyanto, B., & Jalari, M. (2020). SMEs Strategy at Covid-19 Pandemic. KANGMAS: Karya Ilmiah Pengabdian Masyarakat, 1(2), 67-74. https://doi.org/10.37010/kangmas.v1i2.50